Our Story
Built to Better the Game
The Better Basketball Bureau of America was founded on a simple but powerful belief — that basketball, at every level, deserves better.
Why We Exist
The Game Deserves Better
Basketball is one of the most widely played sports in America, yet the infrastructure supporting player and coach development has long been fragmented, inconsistent, and inaccessible to many. B3OA was established to change that.
We created a centralized organization dedicated to raising the standard of basketball development across the country — providing structured education, evidence-based training, and professional development resources to players, coaches, parents, and organizations at every level of the game.
Founder & Owner
Tryl Hartfield
A native of Grand Rapids, Michigan, Tryl Hartfield graduated from the University of Detroit Mercy with a degree in English and Psychology, competing as a student-athlete in the Basketball Program from 2005 to 2009.
Since 2009, Tryl has built a distinguished career in medical sales and marketing — most recently as an ENT Product Manager at Everis Medical, following years with Stryker. His professional discipline, work ethic, and commitment to excellence in a demanding industry translate directly into how B3OA is built and operated.
His passion for elevating the game through education, training, and development led him to found B3OA. Tryl resides in the Greater Detroit Metro Area with his wife and four children.
"Better basketball starts with better development."
Our Mission
"To improve the game of basketball for all people through education, training, and the development of all individuals and parties involved."
Our Vision
"A basketball ecosystem in America where every player has access to quality development, every coach has the tools to lead effectively, and every organization operates with excellence."
What We Stand For
Our Core Values
Excellence
We hold ourselves and those we serve to the highest standards — in preparation, execution, and character.
Accessibility
Quality basketball development should not be limited by geography, resources, or background. We work to make it available to all.
Integrity
We operate with transparency, honesty, and accountability in everything we do — on and off the court.
Development
We believe in the long-term growth of the whole person — not just the athlete, but the individual.
Community
Basketball is a team sport. We build community among players, coaches, parents, and organizations who share a commitment to the game.
Innovation
We continuously evolve our programs and methods to reflect the latest in sports science, coaching theory, and player development research.
How We Work
A Comprehensive Approach to Development
B3OA takes a holistic view of basketball development. We don't just train players — we educate them. We don't just certify coaches — we develop leaders. Our four-pillar approach ensures that every person we work with receives structured, intentional development across every dimension of the game.
Education First
Every program begins with knowledge — understanding the game deeply before executing it.
Structured Training
Evidence-based training methodologies that produce consistent, measurable improvement.
Individual Focus
Development plans tailored to each person's strengths, gaps, and goals.
Long-Term Thinking
We build careers and character, not just skills — with an eye on the full arc of a player or coach's journey.
Join the Movement to Better Basketball
Whether you're a player, coach, parent, or organization — there's a place for you in the B3OA community.